Senior Capstone 2018, Champlain College
!mpact is a campaign designed to bring awareness to the long term health issues caused by rigorous, contact sports in high school varsity athletes. The campaign seeks to diminish this by focusing on properly educating youth coaches, specifically in lower income areas or public schools where coaches are more likely to be inexperienced volunteers. After weeks of research and conceptualization, my final presentation is a culmination of hypothetical training session material, including an event poster, informational brochure, and coach merch; a hand-painted lanyard and hand-stitched ball cap.
Display at the 2018 Champlain College Graphic Design Senior Capstone Show
Poster mockup by Anthony Boyd, https://www.anthonyboyd.graphics/
Brochure cover image belongs to William Jones, https://photographylife.com/photographing-high-school-lacrosse
All other photography belongs to Foxcroft Academy